Disney Star, Reliance, Viacom18, Zee, Sony are keen on buying the rights for 2023-2027 cycle.
The tech innovations have been developed by Star Lab - the R&D arm of Disney Star.
Former India coach Ravi Shastri will make a comeback to the Star Sports commentary panel.
To broadcast all 380 matches across the Star Sports Network and on Disney+ Hotstar.
The channel will release the campaign called #YehAbNormalHai in seven languages.
