This is the first time Tata IPL can be viewed in 4K as a VAS platform service on TV.
The service will provide 4K content to Tata Play subscribers with Binge+ Android set-top boxes
TATA IPL will be customised for deaf, hard-of-hearing and visually impaired fans.
This collaboration aims to provide advertisers with access to the most premium audiences.
IPL 2024 captains & Star Sports' 'Believe' ambassadors embody 'real' fandom expressions.
