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MUMBAI: Murugappa Group‘s TI Cycles of India has roped in digitalagency Euro RSCG 4D Matrix to handle its digital business. ePagemaker was the incumbent agency for...
HDFC Life‘s advertising spend will stay flat this year as it seeks to turn profitable for the first time. The insurance company, which ranks No....
Sir John Hegarty stands tall in whatever he does. Starting Bartle Bogle Hegarty (BBH), of which he is chairman & worldwide creative director, four years into...
Mobile music has emerged as the most prominent segment in the digital music industry and is a major money making business. Today, the definite buzzword with...
“Who has that time and that energy and that passion [to make mashups, do blogs, make YouTube videos, etc.]?” “The answer is, you do. And for...
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