This acquisition strengthens Saregama's ambition for music leadership in all Indian languages.
The upcoming show will be co-produced by JTBC Studios, marking its entry project in India.
The web show is presented by toothsi and co-powered by Sugar Cosmetics.
Bhandary will lead the expansion of the studio, drive strategy, P&L and OTT relationships.
The series titled "Alludu Garu" will be available to stream on aha from 29 October.
