Growing at around 25-30 per cent year-on-year, digital marketing is sailing the boat of popularity and recognition for many brands these days. The investments are pouring...
MUMBAI: Durga Puja, that time of the year when an entire city descends into wholesome chaos. The fervour sets in days ahead, and during the five-day...
NEW DELHI: Today, CMOs find themselves at a critical juncture in determining the future of their brands. As they chart the course of recovery and rebuild...
NEW DELHI: Dentsu International has now entrusted Gautam Mehra, currently CEO, dentsu Programmatic & chief data officer, dentsu – South Asia, with the additional charge of...
KOLKATA: Urban India’s youth has relied on OTT platforms to kill monotony. Amid other options, the streaming services have emerged as the most popular source of...