Prior to this, Srivatsav was the creative head of DDB Mudra’s South office.
Tandon moved from DDB Mudra, where he served as managing partner.
The campaign has been conceptualized by DDB Mudra.
Highlights a budget shopper’s dilemma in a brand film conceptualised by DDB Mudra.
Created by DDB Mudra South, the campaign was launched in Tamil Nadu ahead of the festival