The campaign is conceptualised by the DDB Mudra Group.
Brings back the true emotion and feeling of owning a car, the pleasure and joy of driving
The campaign comprises a mega film for theatre release, print, outdoor and digital advertising.
The partnership combines artificial intelligence with the rhyming sensibilities of hip-hop music.
Conceptualised by DDB Mudra & PHD, the film showcases the thrill and joy of riding the VW Virtus.
