The campaign comprises a mega film for theatre release, print, outdoor and digital advertising.
The partnership combines artificial intelligence with the rhyming sensibilities of hip-hop music.
Conceptualised by DDB Mudra & PHD, the film showcases the thrill and joy of riding the VW Virtus.
Indian agencies bring home 24 accolades across categories at the awards this year .
He will report to DDB Mudra Group managing partner – North Ashutosh Sawhney.
