The e-auction process will be tentatively held on 23 August.
Ishara TV, Naaptol, Showbox, Sun Marathi and Enterr10 Bangla were successful bidders.
It has become one of India's fastest growing youth entertainment brands.
It has raked in Rs 731.34 crore from the sale of 57 MPEG-2 slots
It provides an affordable platform for quality entertainment without subscription fee.
