The agency aims to double its client base by the end of the financial year.
The brand ropes in cricketer Dinesh Karthik and chef Sanjay Thumma
The campaign features a quirky representation of what comfort truly looks and feels like.
Mishra will be taking the baton from Sambit Dash, who has been elevated to head Brand Factory Team
The agency will monitor, listen, respond to queries and report to Licious users online.