Advertising outlay exceeds platform ad revenue by nearly 1.9 times as Myntra expands creator commerce, microdramas and shoppable content.
Creator programmes influenced 40 million shoppers between January and September 2026, with purchases rising 107 per cent year on year
Myntra's VP, Marketing, on why relevance beats reach, and how everyday shoppers can earn affiliate income long after sale season ends
Partnership lets creators tag Snapdeal products across YouTube videos, Shorts and livestreams
Block deal floor price set at Rs 197.5 as Meesho reports stronger June quarter
