In India, kiranas hold nearly 90% of total trade share. Business grew by 40% during lockdown.
The ASCI team picked over 50 such Covid2019 cure advertisements in April
It has created this video as an ode to the resilience of independent agencies
Shankar shares what business needs to do, relying on anecdotes from his corporate journey
PM Narendra Modi’s handling of the CoViD-2019 disaster is a good marketing case study
