Kantar's AI offer reduces ad failure risks ensuring better-tested campaigns and less backlash.
The report spells out themes that define how consumers are preparing themselves for 2022.
The report studies pandemic impact & gives insights into the changing consumer behaviour
MUMBAI: Direct to home (DTH) player Tata Sky has selected Cloudera to support its big data initiative – to gain deeper customer insights from data gathered...
MUMBAI: Ogilvy & Mather group planning director Meridith Jamin has been transfered to sister concern WPP shop Mediaedge:cia as director for consumer insights. The...