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Mumbai: Experts and professionals have long debated the merits of customer-centricity versus brand-centricity. I have to say that it’s not one against the other; instead, both...
Mumbai: Amdocs, software and services provider to communications and media companies, on Wednesday, released the findings of its latest Streamer 2021 report which surveyed 1,000 consumers in India...
MUMBAI: Rediffusion Brand Solutions has launched its specialised consumer research and analysis wing called Rediffusion Consumer Lab (Red Lab). This unit will specialise in consumer understanding,...
