A brand's region-specific customer advocate is more likely to influence than a celebrity campaign.
She will be overseeing the operations of its three channels.
The campaign is conceptualised by VMLY&R, in collaboration with Redfuse Media.
The FMCG major posted a net profit of ₹204.15 cr in the Jan-March quarter year ago.
Brand campaigns with messages of compassion, and togetherness are winning hearts.
