Sports, spice, and a bit of AI wizardry propel Indian streamer to digital dominance
It has been teasing viewers about Mahashivratri gala; now it has given details about the content
Live streaming the concert was a masterstroke, reports 8.3 mn views, 165 mn minutes watchtime
Coldplay’s epic Music of the Spheres concert comes live to Indian screens on 26 January
Weiss also will direct the show, which will air live on ABC.
