The brand belongs to Kanakia Group which was present in multiplex business as Cinemax.
The merger is expected to garner additional ad revenue of Rs 110 cr for the combined entity.
The company re-entered the film exhibition business last December.
BENGALURU: Indian motion picture exhibition, production and distribution house PVR Limited (PVR) reported a 26 per cent jump in PAT in FY-2014 to Rs 56.05 crore...
BENGALURU: Muted box office performance by most of the films released during Q3-2014 resulted in a 48.6 per cent drop in consolidated PAT to Rs 14.16 crore...
