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CEO outlines reset after 30.1 percent profit decline
New WPP Creative unit aims to simplify structure and speed up AI push
London: WPP is rewiring its production muscle. The world’s biggest advertising group on Thursday unveiled WPP Production, a new global platform that pulls together Hogarth and...
PARIS: Yannick Bolloré has had enough of the gossip. The Havas chief executive told employees on 17 November that his French advertising group is “not in...
CALIFORNIA: WPP and Google have announced a five-year expansion of their partnership that represents nothing short of a full-throated embrace of artificial intelligence as the defining...
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