'Cadbury Fuse, Bhaari Hai' campaign resonates with the heaviness of Khali's personality.
Created by Ogilvy India, the ad film nudges consumers to stock up their favourite chocolate.
The brand has recently opened its first local production unit in Pune.
It is part of the company’s $65 mn investment to accelerate growth and innovation
Why does Dairy Milk continue to remain India's favourite chocolate?
