The campaign is conceptualised by Oglivy Mumbai.
A special programming lineup is planned on 13 and 14 November.
The Children's Day-special digital campaign is conceptualised by the in-house team.
Invites consumers to play a game of building blocks to generate funds for underprivileged children
MUMBAI: This Children’s Day, Sony YAY! in association with Crossword Bookstores took upon themselves to disrupt the regular routines of some families and brought them together...
