The year-long partnership intends to bring Chennaiyin fans closer to Marina Machans.
FairPlay also handles Indian footballers like Sunil Chhetri, Anirudh Thapa & Ashique Kuruniyan.
This enables the fans to engage with the club better.
With this partnership GenX will utilise various marketing rights to engage the club's fanbase.
Looks to strengthen its association and engage with CFC’s fan base across the country.