Has also rolled out the #SoundOfChampions digital campaign.
The value of the IPL ecosystem has fallen by 3.6 per cent to Rs 45,800 crores post-2020 season
It will provide hand sanitisers and wipes to the CSK team and staff during their IPL campaign
The brand continues its association with the Indian Premier League (IPL), after debuting
Both franchises will use EUME masks this IPL season in the UAE