Sunil Lulla has moved on from the agency to pursue entrepreneurial ambitions.
An official confirmation is awaited
Dentsu India CXM business will now house the agencies - Sokrati, Fractal Ink Design Studio, and Me
Dasari has also resigned as executive director of the board of Eicher Motors.
NBBL is a wholly-owned subsidiary of NPCI and came into effect from 1 April.
