The campaign titled 'MRL Pass Toh Gaadi First Class’ will go live on TV and social media.
The Sunrisers Hyderabad team jersey will sport blue & orange Cars24 logo on the front.
Shukla was previously associated with Star Sports as head of marketing.
Aimed at Kerala audience, the campaign is a quirky play on the state’s age-old ‘Lottery’ trend.
Conceptualised by Mind Your Language! the film was released on CARS24’s social media platforms.
