The Sunrisers Hyderabad team jersey will sport blue & orange Cars24 logo on the front.
Shukla was previously associated with Star Sports as head of marketing.
Aimed at Kerala audience, the campaign is a quirky play on the state’s age-old ‘Lottery’ trend.
Conceptualised by Mind Your Language! the film was released on CARS24’s social media platforms.
It has earmarked over $100 million investment for international markets in 2021