Campaign remains on five Lions and 24 shortlists after strategy and commerce miss out.
Jury president Anupriya Acharya shares her perspective on the winning work at Cannes Lions 2026
Health, audio and craft shine, but conversion gaps temper India's momentum.
Leo, Ogilvy, Enormous and Fundamental add momentum across key categories.
The Delhi studio used AI-powered storytelling to build a noodle category from scratch in West Africa — and tripled sales in the process
