MUMBAI: Taproot Dentsu has been awarded the creative duties for the Indian ethnic brand, BIBA. The account was won by the dentsuMB company and creative agency...
Mumbai: How does one ensure that absolutely no one takes offense to content one posts online? Simple- add a disclaimer that denies any accountability or responsibility...
The only ed-tech “to have a ‘donkey’ as its brand ambassador”, upGrad has been hitting all the right notes, starting from its eye-grabbing ‘Don’t lick ass,...
Mumbai: Successful advertising campaigns cannot only power up the brand, but they can stir emotions, and leave a long-lasting impact on viewers, who remember them for...
Mumbai: Reeling under the aftermath of the pandemic, the Indian print industry began its road to recovery in 2021. According to the latest Magna Global Forecasting...