The name "Bottle Openers" is intentionally devoid of keywords like 'digital' or 'advertising.'
The agency won the account post a multi-agency pitch.
It was featured as #1 non-fiction show in the category making Colors #1 weekend destination.
Campaigns go regional as brands aim to better connect with consumers ahead of the festive season.
Brands pay macro-influencers to create content based on their products or sponsor their events.
