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MUMBAI: By 2016 satellite TV revenue will overtake cable TV revenue for the first time. Market research firm Infonetics Research released excerpts from its November 2012...
MUMBAI: Broadcasters and the media agencies representing advertisers will soon lock horns over commercial deals as India‘s four metros move to digital cable TV from 1...
MUMBAI: Advertisers are pressing for structuring of advertising deals with television broadcasters to reflect the likelihood of a section of homes going without cable TV connections...
Mumbai: Advertisers may have to enter into transitory arrangements with broadcasters if some homes are left without digital cable connections in the four metros after 1...
NEW DELHI: The Government has not been able to take a decision on allegations of surrogate or misleading advertising in television advertisements of as many as...
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