Special packs feature Kural words across biscuits and offer hourly prizes.
Britannia, Alpenliebe and others join hands to bring childhood memories alive.
More than 50 leading companies set to join India’s marquee marketing festival
New launch blends 50 per cent crunch and 50 per cent melt amid premium snack shift
Schbang conceptualises street activations and raw film celebrating classic rusk + chai pairing.