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CHICAGO: Mondelēz International has elevated Vidya Kailasam Hangal to director, category planning and activation (head, customer marketing), handing her a wider mandate at a time when...
INDIA: Quick commerce has muscled its way into India’s shopping habits, powering 45 per cent of festive purchases this year as consumers shift from planned buys...
MUMBAI: Who says you need a bride and groom to have a big fat Indian wedding? Zepto just proved otherwise with its Great Indian Fake Shaadi,...
MUMBAI: Biscuit dunking has never sounded so sweet. Britannia Good Day is giving India’s favourite chai break a chart-topping twist with its new campaign “Chai khaa...
BENGALURU: Maheima Kapur has joined Kayura as chief marketing officer, adding heavyweight experience to the digital-first lifestyle brand’s leadership bench. Kapur is a marketing and product...
