Designed by Lowe Lintas, 'Don't Dare Campaign' emphasis on elevated snacking experience.
He takes over from Vinay Subramanyam who left the company in December 2021.
Initiates the influencer-driven campaign titled ‘An Ode to Simpler Times’.
As many as 19 Indian brands find place in the Top 25 list
The new product combines the tangy and filling propositions of chips and biscuits.
