Fresh access to YouTube insights arms WPP with clearer metrics and smarter targeting
Ad giant bets big on AI, data and seamless integration in rebrand blitz
Privacy-first platform acquisition aims to unleash AI-powered marketing
MUMBAI: WPP’s GroupM has appointed Brian Lesser as CEO for business in the US and Canada. Lesser was previously Xaxis global CEO. He succeeds Kelly...
MUMBAI: WPP’s programmatic media and technology platform Xaxis has formally launched Light Reaction, a new mobile-first performance advertising business with an innovative outcomes-based, pay-for-performance media model....
