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MUMBAI: The folks at Hindustan Unilever Ltd (HUL) are in a celebratory mood. Reason: the FMCG multi-product major has announced shiny financial results for the quarter...
Mumbai: Influencer Marketing has evolved significantly over the past few years. As opposed to 2017, influencer marketing involves much more than finding people with the highest...
Mumbai: Over 50 percent of smartphone users in the metros are planning to replace their gadgets within the next six months, according to a research conducted...
Mumbai: Nielsen released its first-ever ROI report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media...
Mumbai: Gurgaon-based agency Revex Media has announced its aim to double its client base by the end of the financial year 2022-23. The agency’s fiscal year...
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