MUMBAI: Social Panga is stepping up its game in the creator economy. The integrated creative and digital marketing agency has launched The Viral Union (TVU)—a dedicated...
MUMBAI: Campus Activewear has taken its ‘Move Your Way’ campaign to the next level, and this time, Vikrant Massey is flipping the script—literally. The leading sports...
MUMBAI: When has Bacardi not turned the mundane into a memory, setting the rhythm at your favorite club, igniting laughter at house parties, or simply elevating...
Mumbai : Brand storytelling is a powerful tool leveraged by marketers to communicate their brand’s values, identity, history and purpose. Marketers see GAI as a productivity...