Ormax Media analysis shows younger male audiences fuelled the film’s momentum
Scrabble Digital posts 16 per cent revenue rise, 1.7x jump in profit
Cinema chain offers free refills, flavour deals and fizzy freebies to fire up summer footfalls
This marks the second MovieMax multiplex in the city.
The budgeting of a movie is a critical aspect in deciding its profitability, shares Turani.
