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Mumbai: Leading lifestyle & fitness brands boAt and cult.fit have joined hands to launch a first-of-a-kind at-home workout program, Fitness Xtended. The six-week programme is a...
Mumbai: In association with Digitas India, boAt announced the launch of India’s first K-Pop concert in the metaverse—”FloAtverse.” FloAtverse tapped into Gen Z’s obsessive passion for...
Mumbai: Imagine Marketing, which owns the market-leading wireless hearables and wearables brand boAt has announced several new appointments to the leadership team, affirming its focus to...
Mumbai: boAt has rolled out a new campaign promoting its Alexa Built-in smartwatch, boAt Xtend, that put the spotlight on GenZ and how they like to...
Mumbai: This season, the Indian Premier League (IPL) franchise Punjab Kings revenue will grow by 20-25 per cent. This will be a mix of central revenue...
