Former Paytm AVP to steer brand, comms and Team India tie-ups
The AI giant bags a three-year IPL sponsorship as tech platforms make a dash for cricket’s pitch
Tyre maker replaces Dream11 and rivals to win BCCI’s lead-sponsor rights until 2028
Cricket fanatics can swap sofas for silver screens as cinema chain bowls a chinaman
Health ministry urges a ban on indirect tobacco ads in IPL stadiums and broadcasts.