Platform powers 350 plus brands, Rs 3500 crore ads, expands to US and Japan.
Blinkit, Zepto, Instamart and BigBasket now deliver eco-friendly home products fast
New CPAS Playbook shows how instant buying reshapes discovery, demand and media planning.
Report shows impulse-led buying reshaping retail and speeding up sales
Brand revives its humour-led campaign as it touts faster heating and tougher durability
