New CPAS Playbook shows how instant buying reshapes discovery, demand and media planning.
Report shows impulse-led buying reshaping retail and speeding up sales
Brand revives its humour-led campaign as it touts faster heating and tougher durability
A 10-city study reveals poor brand memory despite Indians spending 2+ hours daily on mobile videos
Aditya Gadhvi’s Coke Studio tunes turn the cricket break into a celebration
