New brand film shows how a splash of colour can repaint family togetherness.
A new Tamil Nadu campaign shows how fresh colours set the mood for new traditions.
Birla Opus decodes millions of paint buys to reveal how India really chose colour.
Brand deepens its Art Mumbai partnership with vivid lounges, giant murals and 2,000 artworks.
Birla Opus chief to steer Britannia’s next growth chapter from December 15
