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MUMBAI: Merkle, a technology-enabled, data-driven performance marketing agency, has inked a strategic partnership with Rentrak. Through the partnership, Merkle and Rentrak will combine Merkle’s understanding...
MUMBAI: Rentrak has entered into a TV ratings and Video on Demand measurement agreement with Viacom Media Networks. Viacom will utilize Rentrak’s Advanced Demographics measurement capabilities,...
MUMBAI: Rentrak has inked a TV ratings and automotive segmentation agreement with Discovery Communications. Discovery will adopt Rentrak’s TV ratings and IHS Polk Automotive data, providing more...
