The app gathers all Tata brands such as Air Asia, BigBasket, Croma, Tata 1Mg, into one platform.
To offer selected gourmet from global and Indian brands on the platform
The Tata-1mg deal comes even as Reliance acquired Netmeds to enter e-pharmacy space.
The deal puts India's largest conglomerate in direct competition with Amazon & Flipkart.
The brand’s messaging will revolve around the tagline Har Din Sasta.
