She talks about the brand’s journey, creating brand preferences through e-commerce, & more.
MUMBAI: BIC Cello, India’s leading writing instruments company, announced the appointment of Manos Nikolakis as General Manager to lead its operations in India. Manos joins the...
The BIC Cello Cricket Fever marketing campaign kicked off last month with a new ad-film
MUMBAI: BIC Cello, the leading writing instrument company in India, launched in September of last year, ‘Cello Write-to-Win,’ a school initiative aimed at promoting a healthy...
MUMBAI: BIC Cello (India), India’s leading manufacturer of writing instruments has launched a short film aimed at illustrating the change of perception of parents in exam...