A marquee property of Zee Ganga, the Bhojpuri reality show is steadily growing in its viewership.
The channel has planned a 360-degree marketing plan to attract viewers.
Bhojpuri film Loha Pahalwan will be live-streamed on the app for the first time
The channel will also telecast Hollywood movies dubbed in Hindi on 23 May.
The channel has garnered 65061 weekly impressions (000) in week 29.