Three-year pact spans 110 plus matches across men’s, women’s and domestic fixtures
India’s cricket queens bowl over audiences across Jiohotstar & Star
Indian Women’s cricket team don pink jerseys in ODI to spotlight early detection
Tyre maker replaces Dream11 and rivals to win BCCI’s lead-sponsor rights until 2028
Positions Bengal as the strategic epicentre of its technology, creativity & commerce ambitions.
