BCCI and MPL Sports unveiled a new campaign "#HarFanKiJersey."
Announces the collaboration with BCCI to broaden its strategic outreach to Indian audiences.
The combined media rights was sold at Rs 48,390 crore.
More than 75 percent of the beneficiaries will get a 100 percent raise.
The BCCI has kept the base price for digital rights at Rs 33 crore per game.
