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MUMBAI: Keeping in line with global television measurement standards, BARC India will transition from using the term ‘impressions’ to ‘average minute audience (AMA)’, in cognisance with...
CHENNAI: What is known as ‘impressions’in India is known as AMA in Canada, ‘average audience’ in the US and ‘projections’ in Australia. Regardless of the name,...
NEW DELHI: After a rigmarole of over one month, Mumbai Police has filed a charge sheet in the court, in the fake TRP scam, which was...
NEW DELHI: The theatrics surrounding the alleged manipulation of TRP by some of the top channels has prompted BARC to temporarily dismiss data sharing for the...
MUMBAI: Marathi general entertainment channel Star Pravah has been on a hot streak lately. The channel, which was launched in 2008 by Star Entertainment Media, has...
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