iTV has sent a letter to the TV viewership measurement company informing them of the decision.
Zee Media accused Barc of shrinking news genre viewership to benefit GECs.
The news channel beats competitors in terms of market share for two consecutive weeks.
The channel’s show Puttakkana Makkalu garners highest launch TVR in Kannada TV industry.
Hindustan Lever Ltd and Reckitt Benckiser were the top two advertisers
