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MUMBAI: BARC India’s Think session on ‘Role of Big Data in Driving Ad Effectiveness’, at the just concluded Zee MELT, delved into the need for Big...
MUMBAI: BARC India’s Think session on ‘Role of Big Data in Driving Ad Effectiveness’, at the just concluded Zee MELT, delved into the need for Big...
NEW DELHI: Who is afraid of the yardstick, and an authentic one? The digital media has been a victim of many a misnomers. “Easily measurable” media,...
NEW DELHI: Who is afraid of the yardstick, and an authentic one? The digital media has been a victim of many a misnomers. “Easily measurable” media,...
MUMBAI: The TV audience measurement service BARC India has announced an online certification BARC India Media workstation (BMW), starting from 20 July. Its been more than...
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