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Mumbai: The India-Pakistan match on 24 October garnered a reach of 167 million* on TV and has become the most viewed T20I match, exceeding the previous...
Mumbai: Star India Network has reported that it is on track to breach 400 million viewers’ mark on TV, for the fourth year in a row....
Mumbai: TV ad volumes saw 17 per cent growth in August as compared to the previous month, according to the Broadcast Audience Research Council (Barc) India...
Mumbai: The start of the festive season in Maharashtra has renewed the competition among Marathi GECs to amp up their content library as they look to...
Mumbai: BARC India’s chief of measurement science and business analytics Dr Derrick Gray has been appointed as vice president of the Market Research Society of India (MRSI). Earlier this...
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