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MUMBAI: Sony Entertainment Television has replaced Star Utsav as the channel with the fifth highest ratings on the pay platform, according to Broadcast Audience Research Council...
MUMBAI: Numbers… It has always been about numbers and statistics for Sunil Lulla. This comes as no surprise for someone who has over 35 years of...
MUMBAI: Colors has made a comeback in the list of top three channels on pay platform and urban market and has replaced Zee TV to be...
MUMBAI: Eight years ago India’s viewership monitoring agency Broadcast Audience Research Council (BARC) was born. Its conception was the result of an unhappy industry and several...
MUMBAI: Media planners and buyers and marketers have repeatedly expressed their desire to have a way of tracking how much video is being watched, on TV,...
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