OTT streaming thriving in markets where radio is not strong, says a new study
MUMBAI: Kantar, the world’s leading data, insights and consulting company, has partnered with VTIONTM to roll out ‘OTT Audience Measurement’, India’s first, real-time audience measurement solution...
Sony Network emerges as GEC leader
Arguing against multiple measurers, BARC advocates legal tweaks to fight data manipulations
MUMBAI: Civolution, a Netherlands-based provider of technology and solutions for identifying, managing and monetising content has announced that the Broadcast Audience Research Council (BARC) has contracted it...