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In a rapidly changing business environment where brands need to be constantly rejuvenated, it is not only important to analyse but also interpret data from a...
As format shows have become globalised, India offers an interesting opportunity. The consumption of reality shows has gone up even as channels like MTV have changed...
The Indian Premier League (IPL) has seen an erosion in brand value due to governance issues. Two franchises got termination notice from India‘s cricket board but...
Amid controversies surrounding shareholding issues and a termination notice from the BCCI, the spirit of Kings XI Punjab hasn‘t dampened. The Indian Premier League franchise expects...
he English movie channel genre is sized at Rs 3.25 billion and is expected to grow at 20-25 per cent due to the entry of new...
